Book of the Year Plebiscite
As part of our collaboration with Lubimyczytac.pl, we were responsible for communication and promotional support for the Book of the Year Plebiscite — the largest readers’ vote in Poland, where the results are decided exclusively by the community.
Our activities focused on increasing the visibility of the plebiscite in national and regional media, strengthening the brand narrative, and maximising the number of votes cast. We supported communication at the most crucial stages of the campaign — during the voting period and its final phase — building interest around the results and emerging reading trends.
What we do
Communication strategy
Development of communication recommendations for the plebiscite campaign, positioning it as the largest readers’ vote in Poland.
Public Relations and media relations
Preparation of press materials, pitching story angles, organising interviews, and building presence in national and regional media.
Social Media Management – team support
Consultative support for activities carried out by the in-house social media team, including recommendations for messaging and narrative throughout the voting period.
Paid Media: Meta
Planning and optimisation of advertising campaigns supporting traffic to the voting page and conversion into votes.
Influencer Marketing
Collaboration with creators promoting the plebiscite and activating the readers’ community.
Expert communication / personal branding
Positioning Izabela Sadowska as an opinion leader in the areas of reading culture and new technologies.