As part of our work on the 33rd and 34th editions of the Malta Festival, we provided comprehensive communication and promotional support for the event. Our responsibilities ranged from developing the strategy to running social media channels, managing PR activities and handling crisis communication. We also managed the festival’s website and were responsible for creating and operating its official mobile app.
Strategy and analysis
a comprehensive communication plan covering traditional, digital and social media
Public Relations and media relations
securing media partnerships, building relationships with journalists and generating editorial coverage
Social Media Management
running profiles, campaigns and daily communication
Paid Media: Meta, Google, YouTube
planning and executing advertising campaigns
Digital Marketing
online campaigns targeted at specific audience groups
Influencer Marketing
collaboration with artists and creators promoting festival events
Content & Visual Creation
coordinating the production of promotional materials
Press handling
managing the press office, accreditations and interviews
Crisis management
providing rapid responses to crisis situations in online communication
Source: Malta Festival
Source: Malta Festival
Source: Malta Festival